According to Amazon data your Amazon sales success depends on how well you build your detail page, add keyword focused attributes and expose discoverability.
Detail page content helps customer to find your products. A lot of customers use search - either within Amazon's own site or on external search engines such as Google, Bing and Yahoo! – to find products. All detail page content feeds into both Amazon’s search and external search results. Good content and categorization are therefore crucial to customer discovery as well as decision-making.
Product descriptions and features have a direct impact on sales! Good detail page content is key to customer purchase decisions.
Would you buy an item that didn’t have an image, a description, or clearly defined features?