Product variation on Amazon helps you to sell products that come in different colors, sizes and/or editions. Your customers can choose the desired color, size or edition from a single detail page, which you create using parentchild product relationships. In order to reap off the benefits of product variation you need to consider the following two elements:

  1. Parent product: The parent product is just a "dummy" – it is not itself for sale and will be hidden on Amazon. A parent item has neither a barcode nor price or quantity information. However, it does need a SKU, as well as generic product information such as a description, product features etc. The parent item’s product title must be generic, containing no variation-related information such as color or size – eg. "Acme T-shirt".
  2. Child products: Child items are the individual products that you are actually selling. For each child item, fill in all the columns in the inventory listing template or Add-a-Product tool - price, stock level, images etc. It is crucial that the child item’s title contains the respective variation attributes such as size or colour (eg. " Acme T-shirt - Small"). The child item’s title is the information that the customer will see in their order confirmation. If you don’t add the variation attributes (e.g. size, color) to the child item’s product title, the customer will no longer have access to this information once the order has been placed.

When adding variation to your existing products make sure to consider the following:

  • Ensure each product – parent and child – has a unique SKU (stock-keeping unit – your reference for the product)
  • Use the parentage column to show whether each SKU is the parent or one of the children.
  • The parentSKU column is only used by the child; enter the SKU of the parent that the child is attached to
  • The relationship-type column is only used for Child products. Enter "Variation" here.
  • The variation-theme column is used to determine the parameter(s) by which the products vary. This example highlights a variation theme of Size; please refer to the list of valid values in the flat file template or Add-a-Product tool for a comprehensive list of themes. Remember that you also need to populate the corresponding column (size) which then needs to contain the variation data.