Product variation on Amazon helps you to sell products that come in different colors, sizes and/or editions. Your customers can choose the desired color, size or edition from a single detail page, which you create using parentchild product relationships.
According to Amazon data your Amazon sales success depends on how well you build your detail page, add keyword focused attributes and expose discoverability. Detail page content helps customer to find your products.
Amazon keeps a close eye on what it calls „customer metrics“, including return rates, cancellation rates, how often you’re late dispatching the goods and whether you’ve been caught violating policies. Imagine you’re selling the digital Apple iwatch.